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PR strategy for wellness founders & experts

You don’t need more content. You need a story people remember.

Senior-level PR strategy for established founders ready to become known, trusted, and sought after—without living online.

20+ years shaping stories for brands including Nike, Mastercard, Slack & Warner Bros.

A bright white desk with flowers, a computer, coffee, and a woman seated behind it

Clear strategy · memorable stories · earned authority

Selected brand experience

NIKEMASTERCARDSLACKROKUWARNER BROS.TRUTH®

For the invisible expert

Your work is strong. Your visibility should finally match it.

You have expertise, results, and a point of view. But your message is buried under constant posting, scattered offers, and advice that was never built for your business.

I help wellness founders, retreat hosts, and established experts turn what they know into clear positioning, credible stories, and a PR plan they can repeat without burning out.

See how we work →

Ways to work together

Strategy before spectacle.

Choose the level of support that fits your goals, capacity, and next visibility move.

01

PR Foundation Strategy

$1,500

For the founder who needs sharper positioning and a clear plan before pitching.

  • 90-minute strategy intensive
  • Messaging and positioning audit
  • Two custom pitch templates
  • 60-day PR roadmap
  • 30 days of email support
Start a conversation →
03

VIP PR Intensive

$7,500

For the established expert building a larger authority platform and press presence.

  • Competitive positioning analysis
  • Press kit and media one-sheet
  • Ten custom media pitches
  • Podcast outreach strategy
  • Six months of support
Start a conversation →

The approach

No PR circus tricks. Just clarity, story, and a plan.

  1. 01

    Find the gap

    We examine your positioning, offers, audience, and current visibility to see what is keeping the right people from noticing.

  2. 02

    Shape the story

    We clarify what you should be known for, why it matters now, and which stories can carry your authority into new rooms.

  3. 03

    Build the route

    You leave with priorities, pitches, targets, and a practical roadmap designed around your real capacity.

Octavia Dosier smiling with her hand resting against her face
20+

Meet Octavia

I’ve spent two decades helping good stories get taken seriously.

I’m Octavia Dosier, a PR and visibility strategist with experience across entertainment, technology, consumer brands, wellness, and culture. My work has supported brands including Nike, Mastercard, Slack, Roku, truth®, and Warner Bros. Games.

Today I bring that senior-level thinking to founders who need a strategy they can own—not another monthly agency bill or a content treadmill disguised as visibility.

Read my story →
TheIntentional
Edit

Community, books & a life with room to breathe

Ambition is allowed to coexist with joy.

The Intentional Edit is my Substack community for Black women who love romance, thoughtful wellness, honest reinvention, and a life that is not run by an algorithm.

  • Curated book and wellness recommendations
  • Early podcast access and personal essays
  • Monthly live conversations and community

$9 / month or $97 annually

Visit The Intentional Edit →

From the desk

Ideas worth keeping.

View all insights →

PR Strategy

Five PR mistakes keeping brilliant founders invisible

Coming soon

Visibility

You do not need to become a content machine to become known

Coming soon

Intentional Work

What if your business supported the life you actually want?

Coming soon

Good questions

Before we work together.

Do you guarantee media placements?

No ethical PR strategist can guarantee editorial coverage. I build the positioning, stories, targets, and pitches that give you a stronger chance of earning the right opportunities.

Is this done-for-you PR?

These packages center senior-level strategy, custom assets, and guided support. The level of hands-on pitching varies by package and will be confirmed in your proposal.

Who is the best fit?

Established wellness founders, retreat hosts, authors, and experts with a proven offer who are ready to become more visible without outsourcing their entire voice.

Where should I begin?

Start with a Visibility Gap Audit. We’ll identify what is working, what is unclear, and which service—if any—makes sense for your next step.

Your expertise is already there

Let’s make it easier for the right people to see.

Book a Visibility Audit →